Thursday, 15 February 2007

Taking Marketing to New Levels

Queensland Complete Printing Services and two of its long term clients, High Tech Health www.hightechhealth.com.au and Biolytix www.biolytix.com, are about to embark on a program of testing the boundaries of personalisation. Using our HP Indigo digital press, XMPie personalisation software & InDesign software we will explore the boundaries of modern personalisation. Our goal is to significantly increase the response rate and sales generated from their newsletters and other printed material. This is a really exciting piece of research & development. As we learn what we can do by marrying High Tech's database to their message we should be able to achieve some outstanding results that will reaffirm High Tech as market leaders.

This research project will be overseen by final year Information Technology student Cameron Parry. Cameron is doing the Industry Placement component of his Information Technology degree from Griffith University with us.

This project is a great example of engaging in cooperation to achieve a significant result. From what we learn we can help many clients take on the brave new world of marketing.
Learn more visit www.qprint.com.au or email us on enquiries@qprint.com.au

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