Total E-Marketing

E Marketing is a strategy and not a website
These days it seems almost compulsory that any business or community organisation must have a website. Having a website without an E marketing strategy is like having a Yellow Pages ad and placing it in the wrong category or leaving off the phone number.
Websites are essentially passive. They invisibly sit out in cyberspace hoping that someone will find them. They are like the genie in the bottle - invisible until rubbed but with incredible unleashed potential.

Unless websites are optimized (the highly skilled process of getting a website to climb the search engine ladder) and integrated into a broader marketing strategy, they are essentially a waste of resources.

E newsletters targeted to existing clients (and their needs) may well have much greater return than a website.

Blogs can bring people to a website.

These days most of us are time poor. We don't go wandering around cyberspace seeing who has updated their website and if by some stroke of luck this does happen unless the site has good functionality and speed the random visitor won't stay long enough to buy.

www.qprint.com.au

Taking Marketing to New Levels

Queensland Complete Printing Services and two of its long term clients, High Tech Health www.hightechhealth.com.au and Biolytix www.biolytix.com, are about to embark on a program of testing the boundaries of personalisation. Using our HP Indigo digital press, XMPie personalisation software & InDesign software we will explore the boundaries of modern personalisation. Our goal is to significantly increase the response rate and sales generated from their newsletters and other printed material. This is a really exciting piece of research & development. As we learn what we can do by marrying High Tech's database to their message we should be able to achieve some outstanding results that will reaffirm High Tech as market leaders.

This research project will be overseen by final year Information Technology student Cameron Parry. Cameron is doing the Industry Placement component of his Information Technology degree from Griffith University with us.

This project is a great example of engaging in cooperation to achieve a significant result. From what we learn we can help many clients take on the brave new world of marketing.
Learn more visit www.qprint.com.au or email us on enquiries@qprint.com.au