Tuesday 24 July 2007

Saying Thank You

Sometimes it is as simple as saying "Thank you"

This week saw a great example of saying Thank You.

We have recently taken on a new client who had a massive challenge of puting together all the components for a government project on time and to budget.

You know the type - presentation folder with pockets for brochures, facts sheets, booklet and CD.
Whilst our digital press was ideal for many components we needed the help of two larger Brisbane based printers to do components that were too big for us (sheet size).

The deadline was yesterday afternoon. Both Brisbane printers rang early in the morning to say that the job was ready - some 6 hours ahead of the deadline. We perceived this as a special effort on their behalf so on my way to pick the jobs up I called into Bakers Delight and bought both businesses a few buns and scones for their morning tea accompanied by a thank you card.
Both businesses sent emails back to work expressing their appreciation. It showes that such a small thing (a few buns and scones) can mean so much.

If you are looking to build better relationships within your supply chain; with suppliers, staff and sub contractors may I suggest the answer may be as simple as saying Thank You.

For more customer testimonials go to
www.qprint.com.au

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Community Printing

WE REALLY WANT TO HELP YOUR CLUB, SCHOOL, CHURCH OR COMMUNITY ORGANISATION
We could tell you that we have been printing on the Sunshine Coast in Queensland for 24 years,
OR
that we have taken out many state and national awards for our printing including the most prestigious Judges' Choice at the Queensland Printing Awards for the last two years in a row.
OR
that we have received the Queensland Government's Business Excellence & Innovation Award for our size printing business for the last three years in a row
OR
that we are a 2007 state finalist in this year's Telstra Business awards (judged in August)
when all we really want to let you know is that we care about our local community and the community organisations that make such a contribution to the quality of life of all locals. Charities, churches, sporting, environmental, business and special interest groups all make up the fabric of our society and so do responsible businesses.
We have already helped hundreds of community organisations over the years to produce their newsletters, raffle tickets, posters, programs, brochures, team books, annual reports, commemorative history books etc etc.
We work hard to minimize the fuss for you and deliver (on time) a quality job at a price far less than you might think.

Don Parry
PS Most of our staff are very involved in community organisations. We understand what it is to be a volunteer.

For more information about our business go to
www.qprint.com.au

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Monday 23 July 2007

The Facts on Recycled paper - What are they

The answer seems to be getting ever more complex.

More and more government departments, businesses, community groups and the general public are wanting to either 'do the right thing' or be seen to be 'doing the right thing' by the environment and heading towards recycled paper as the simple solution. Unfortunately it is just not that simple anymore.


Kristina Holdorf (an advocate for environmental innovations within the print and paper industry with an indepth understanding of certification systems, corporate social responsibility and green procurement) writes in this month's Print 21 magazine "Over the past couple of months I've had a number of 'independent reports' from paper mills come across my desk, all trying to outdo themselves in the environmental arena................I must admit that in most conversations with print/paper buyers their view is that recycled is best. I'll let you in on a trade secret...it depends."
www.urbanfreshservices.com

The truth seems to lie within a complex maze of questions about bleaching, water use, energy use, de-inking and the energy to collect, sort & transport post consumer waste to and from the recycling process." David Peck (Managing Director of Tasmanian print firm Sprinta) in the same edition suggests that it is clean and not green that people are really looking for. "Unfortunately customers are being blinded by marketing hype now known as 'green washing' - companies and products stating they are 'green' with no reality behind the claim."..... "Clean as opposed to the marketing term 'green' is what they should be looking for." David argues if we look for clean rather than green we will get a better environmental outcome.

In the article 'Clearing the Air' - Print 21 magazine article Simon Entickap states"It's a mess, isn't it? With so many claims and counter-claims, knowing what to think, who to believe and, most importantly, what to do in order to be environmentally responsible seems ever more complex and confusing. Well, there are good reasons for this state of affairs but they shouldn't be used as an excuse for inaction" before going on to talk about carbon issues.

I now believe, after reading all the information I can lay my hands on, that recycling is still important and has its place in a balanced environmental solution but it is not the simple solution as it isn't always the most environmentally friendly way to go.

At the most basic level - if it is white, premium grade paper that is required then recycled is not the answer.

Most recycled papers are used in packaging grades, newsprint and tissue products and that seems a good environmental choice. We all want to reduce landfill but not create a new monster.
The three natural resources that need to be factored into the equation are
AIR, WATER & TREES

Very little paper comes from old growth forests these days. Plantations specifically grown for paper production are in themselves a positive contributor to carbon sequestration.
Insisting on recycled paper for white or premium quality print jobs makes no environmental sense. Do we ask for recycled wood for housing construction? We probably hope it is plantation timber and not old growth forest timber but we have no expectation that the timber is recycled. Around 75% of all plantations are grown for timber products not pulp so why do we impose a different set of criteria?

There appears a desperate need to inform consumers of white and premium quality papers to focus their environmental focus towards clean, sustainable, environmentally certified processes. It could be argued the process of manufacture is far more important to the environmental outcome than the source of the pulp and to consider the environment just in terms of trees without the AIR & WATER implications is at best naive.

Don Parry
Communications & Planning
www.qprint.com.au

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