Total E-Marketing

E Marketing is a strategy and not a website
These days it seems almost compulsory that any business or community organisation must have a website. Having a website without an E marketing strategy is like having a Yellow Pages ad and placing it in the wrong category or leaving off the phone number.
Websites are essentially passive. They invisibly sit out in cyberspace hoping that someone will find them. They are like the genie in the bottle - invisible until rubbed but with incredible unleashed potential.

Unless websites are optimized (the highly skilled process of getting a website to climb the search engine ladder) and integrated into a broader marketing strategy, they are essentially a waste of resources.

E newsletters targeted to existing clients (and their needs) may well have much greater return than a website.

Blogs can bring people to a website.

These days most of us are time poor. We don't go wandering around cyberspace seeing who has updated their website and if by some stroke of luck this does happen unless the site has good functionality and speed the random visitor won't stay long enough to buy.

www.qprint.com.au