You can't judge a book by its cover

We are often asked by potential self publishers how important is the cover design to the success of my book. It seems to me a terrible thing to have to say to an authors but in certain circumstances the cover is critical to the sales of a book.If your book is going to be sold through book shops, retail outlets or even on a multi listing format website it needs to stand out in the crowd. It needs to be noticed. Unless the cover grabs the potential buyer your contents will not be discovered.There are many components to cover design and these don’t stop with layout or printing. Covers can also be embossed, foiled eg. metalic gold or silver, uv varnished, as well as covered with a celloglaze (similar to laminating) that gives the cover a gloss and protects it against scuffing & marking.There are a number of factors that influence how much the potential buyer perceives a book is worth. Some of these factors are about perceptions of the content but others include the binding method (hard or case bound books are worth more than soft cover or paperbacks), the number of pages or thickness of the book and last but not least, how the cover looks.Our in house graphic artists have designed hundreds of covers. They also understand the practical aspects of cover design like spine width and positioning of barcode.We are happy to help you design a great looking cover for your book.